Blog Introduction!
June 5, 2009
This purpose of this blog is to analyze corporate blogs and their bloggers in an effort to find the most effective uses of blogs at such levels. The appropriateness of these blogs based on the corporation type will be considered. The designated corporate blogger, or possibly bloggers, is also an extremely relevant aspect to consider. Whether the CEO of the corporation has their own blog can produce different responses among audiences. The content of each post, not excluding links to other blogs, video, or audio files, reflect the intended image of the corporation and will also be considered. Any aspect of a corporation’s blog, whether evident to its readers (discussion topics) or not (ghost writers), inevitably decide the success of the blog and in turn possibly the corporation. According to David C. Wyld from his journal titled Management 2.0: a primer on blogging for executives, blogging continues to develop as an outlet for integrated communication between consumers, corporations, employees, and many varieties of such. The act of blogging is also thought to be increasingly important and helpful for businesses. As this blog post discusses, creating a corporate blog can be an effective form of marketing for the business. When used properly, they can distribute useful information more efficiently to those of relevance.
This blog, will name and discuss many different corporate blogs based on the corporation, its audience response, and its bloggers. The design and structure of this analysis will take the format of answering multiple questions regarding the effectiveness of various corporate blog examples. With each progressing post, a new corporate blog will be presented for analysis. In each post, the content of the blog will be dissected through a series of questions. Ultimately the question to be more understood through this research is: “What does it take to make a corporate blog successful?”
